Apple will hold a special stream with musician Labrinth on November 4, billed as a "Live on Mac" performance. While Apple typically runs musical events through Apple Music, this one appears focused on the music creation process itself.
The promotion began with a TikTok post on November 2 showing a white box slid into frame, labeled "Do not touch until 11.04.26." A hand scrawls "For Labrinth" across the top before carrying it away. The post lists a time of 8pm PST and says the event will be "Live on YouTube," with a link to Labrinth's YouTube channel. The stream's description says he will be "Experimenting with some new ways of making music."
Labrinth is a prolific singer, songwriter, composer, and record producer, known for "Pass Out" and "Beneath Your Beautiful." He has worked with Beyonce, Rihanna, Nicki Minaj, and Eminem, and wrote music for the soundtrack of "The Lion King: The Gift."
The timing is notable. The new MacBook Pro with a PROLED display is slated for release on November 6, so the stream is likely to promote the new touchscreen model and possibly Logic enhancements. The size of the TikTok video's package suggests a significant product tie-in.
Source: AppleInsider · Summarized by HeadlinesBriefing