Apple unveiled a new AirTag model on Monday, prompting Amazon to slash prices on the previous generation. Retailers offer up to 29% off, with single units starting at $25.99 and a 4‑pack at $69.99. The move clears inventory ahead of the 2026 release.

Amazon's discount strategy mirrors past clearance tactics after new Apple releases, giving budget shoppers a chance to snag a tracker before the next iteration. The 2026 AirTag promises improved battery life and a slimmer design, so early adopters may find the older model still useful for everyday tracking.

Consumers eye the price drop as a chance to upgrade without paying full price. Tech analysts note that such clearance sales can temporarily boost sales volume but may also signal a shift toward more frequent model refreshes. Amazon’s pricing could pressure competitors to match or undercut.

Next week, Apple will reveal the 2026 AirTag’s specifications, including a new chip and extended battery life. Shoppers should monitor Amazon and B&H for further markdowns, as the company may continue to reduce prices to clear remaining stock. The timing underscores Apple’s strategy of incremental upgrades.