Amazon is offering steep discounts on Apple accessories, starting with AirPods 4 with Active Noise Cancellation (ANC) now priced at $134.99, a 25% cut from the usual MSRP, making it a better deal than Prime Day. The same sale includes the second‑generation AirTag, dropped to $24.99, its lowest point in 30 days.

The AirPods 4 without ANC are also discounted, selling for $99, saving shoppers 23% off retail. Additional Apple audio options are marked down: AirPods Pro 3 at $189.99 (60% off), and AirPods Max 2 at $449 (100% off). These prices reflect Amazon’s broader push to undercut competitors during the Labor Day weekend.

AirTag bundles are equally attractive, with a single unit at $24.99 and a 4‑pack for $89, effectively $22.25 per tag. The discounts are highlighted on Amazon’s Apple sale page, encouraging buyers to lock in savings before the weekend ends. For more ongoing price updates, the site’s Apple Price Guides are continuously refreshed.

The promotion is part of Amazon’s effort to attract back‑to‑school and travel shoppers, as the lower AirTag price helps users keep track of luggage and keys. While the AirPods 4 with ANC remains the star of the deal, the inclusion of the AirTag and other accessories provides a complete ecosystem at reduced cost. Shoppers are encouraged to act quickly, as the limited‑time offers may be removed once the Labor Day weekend concludes.