Amazon is already slashing Apple’s audio lineup ahead of Prime Day, which kicks off on June 23. Every AirPods variant—from the entry‑level AirPods 4 to the newly released AirPods Max 2—now carries a discount. Prices start at $99, putting a full‑size Apple headphone within reach of budget shoppers. Shoppers eager for early deals see this as a rare chance to lock in Apple’s premium sound before the weekend rush.

Current deals include AirPods 4 without ANC for $99 ($30 off), AirPods 4 with ANC at $149, AirPods Pro 3 dropping to $199, and AirPods Max 2 priced at $509—$40 below MSRP. The deepest cut hits the Pro line, shaving $50 off the sticker price, a tempting offer for Father’s Day or graduation gifts. Such savings also appeal to students returning to campus, expanding the buyer pool.

These markdowns arrive as Amazon leverages Apple’s premium brand to boost headset sales during the holiday shopping window. Consumers gain access to high‑resolution audio and spatial sound at a fraction of the usual cost, while competitors risk losing price‑sensitive buyers. The promotion demonstrates how flagship accessories can drive traffic ahead of major retail events.