Samsung Electronics has launched a new rewards program in the United States that gives Galaxy Store users a chance to win a Galaxy S26 Ultra for free. The program, available through a new Benefits tab in the Galaxy Store, offers daily rewards, coupons, and sweepstakes entries for various Samsung devices. Users can earn Gems by completing simple activities like exploring featured apps and games.

This month's Monthly Mega Sweepstakes prize is the highly anticipated Galaxy S26 Ultra, while weekly prizes include devices like the Galaxy A17 and Galaxy Tab A11+. The rewards system refreshes monthly, giving users multiple opportunities to win. Samsung says the program is completely free and open to all Galaxy device owners, from budget models to flagship phones.

The U.S.-only promotion appears designed to drive engagement with Samsung's app marketplace as an alternative to Google Play Store. It comes at a time when Samsung is reducing its reliance on Google services, most recently partnering with Perplexity to power the new Bixby assistant on the Galaxy S26 series. While Samsung hasn't disclosed how many Galaxy S26 Ultra units will be given away, the limited nature of the giveaway makes it a valuable opportunity for users to potentially score the company's latest flagship phone.