Samsung is reportedly abandoning its own display division, Samsung Display, to source OLED panels from Chinese supplier CSOT for its upcoming mid-range Galaxy phones. This move involves securing approximately 15 million panels, a significant shift that directly competes with Samsung's sister company. The primary driver is rising memory costs forcing Samsung to tighten margins, making CSOT's 20% cheaper panels an attractive option.

Mid-range models like the Galaxy A57 and Fan Edition series are expected to be the first beneficiaries, potentially seeing cost savings passed to consumers or boosting Samsung's profits. This strategic pivot highlights Samsung's urgent need to reduce expenses despite the internal rivalry it creates with Samsung Display, which traditionally supplied these screens for both Galaxy phones and competitors.