Google plans to launch the Fitbit Air on May 7, 2026. The screenless band logs health metrics all day and pushes insights to the Fitbit app, avoiding an on‑device display. Designed like the Pixel Watch’s woven band, it comes in several colors for a price of $99 for fitness enthusiasts and tech adopters.

Rumors surfaced last month when Steph Curry posted a photo of a sleek blue band, sparking speculation about a new screen‑free tracker. Subsequent leaks named the device Fitbit Air, noting its data‑collection focus and the absence of an OLED panel. Industry analysts say the move positions Google against Whoop, Amazfit, and other niche brands in the competitive health‑tech market today.

Google plans to unveil the Fitbit Air ahead of Android Show and Google I/O 2026, giving the device a dedicated spotlight. Rumors hint at a Google Health rebrand for the software stack, while the band’s Gemini‑powered insights promise deeper coaching. Consumers can expect a lightweight, budget‑friendly alternative that delivers full‑day tracking without a screen for athletes and everyday users alike.