UBS raised its price target on Apple stock to $287 from $280 as the company approaches its Q3 2026 earnings report. Analysts point to robust iPhone demand and a smoother memory supply situation that has been tight recently. Current share price hovers around $270.40, making the increase modest but indicative of growing optimism. Analysts expect the market to respond positively.

Analyst David Vogt said the iPhone 17 series should push revenue up about 20%, fueling a forecast of $102 billion for the June quarter, 4% higher than previous estimates. That implies 8.5% growth YoY. He also projected U.S. and China revenues at $47.4 billion, up from $43.5 billion, driven by demand. The upgrade rests on Apple’s supply‑chain strength and its ability to secure memory chips.

Even with the upbeat outlook, UBS left its rating at neutral, warning that longer‑term headwinds could curb momentum. Potential product delays, weaker innovation and a dip in iPhone unit shipments pose risks, while macro softness in China could dampen overall demand. Investors must weigh the near‑term revenue boost against these uncertainties.