Apple capitalizes on the next iPhone cycle as BNP Paribas lifts its target to $300 and upgrades the stock to outperform. Analysts say the company’s scale shields it from the memory‑chip shortage that could curtail smartphone demand, nudging consumers toward premium models and adding 2‑3 percentage points to Apple’s share by 2027.

Netflix keeps its full‑year outlook steady, a move UBS analysts view as a missed opportunity. Recent price hikes have been absorbed by subscribers, while a broader content slate and live‑event investments promise continued engagement. The company’s plan to launch vertical video on mobile and deepen ties with the NFL could lift both ad revenue and subscriber growth.

Early‑trading shares slip 9% after Reed Hastings exits the board and Netflix reports a narrow first‑quarter beat with soft second‑quarter guidance. Wedbush, however, remains bullish, citing domestic pricing power, expanding advertising revenue and global subscriber growth as drivers for 2026 profitability. The streamer’s focus on content expansion and ad‑supported plans may offset current headwinds in the next quarter.