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Tim Cook on Apple's 50th anniversary: Tariffs, AI, and retirement

9to5Mac •
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Apple CEO Tim Cook marked the company's 50th anniversary with a wide-ranging interview on Good Morning America, discussing Apple's impact and future. Cook highlighted the company's expanded partnership with Save the Music, which will reach 25,000 students next year through doubled school participation. He reflected on Apple's greatest contributions, including reinventing music, smartphones, and saving lives through Apple Watch technology.

On artificial intelligence, Cook emphasized Apple's privacy-focused approach through Private Cloud Compute, explaining that most data processing happens on-device with encryption. When data must leave the device, it goes to a secure cloud system with the same architecture as iPhones. Cook also announced Apple's massive 600 billion investment in the U.S. over four years, with iPhone components like glass covers coming from Kentucky and chips from Arizona.

Cook addressed political questions about potential tariff refunds after the Supreme Court ruled on illegal collections, saying Apple is monitoring the situation. He denied retirement rumors, expressing deep love for Apple after 28 years and calling the company's people 'amazing.' The CEO emphasized focusing on policy rather than politics and maintaining accessibility to discuss important issues with the administration.