John Ternus takes the helm as Apple CEO on September 1, 2026, just before the company’s biggest launch of the year. The September event is set to unveil a slate of more than ten products, kicking off his tenure with the highly anticipated iPhone 18 line. Among them, the rumored iPhone Ultra promises Apple’s first foldable handset.

Apple will also roll out the iPhone 18 Pro and Pro Max, alongside an iPhone Air 2 that may target budget shoppers. Wearable updates include the Apple Watch Ultra 4 and the Series 12, likely featuring incremental health sensors and a new S‑class chip. A refreshed AirPods Pro line, dubbed “AI‑enabled,” could add infrared cameras for visual intelligence.

Home‑center hardware may finally catch up, with a HomePod 3, a second‑generation HomePod mini, a new HomePad/Touch, and an updated Apple TV 4K slated for September or October. Siri’s overhaul in iOS 27 should dovetail with these devices, delivering deeper AI integration. Pricing whispers place the new AirPods Pro at $199, a modest drop from last year.

Launching such a diversified roster immediately under Ternus signals a shift from incremental updates to bold experimentation. A foldable iPhone could redefine Apple’s premium segment, while AI‑enhanced AirPods and smarter Home devices aim to lock users into a more integrated ecosystem. Consumers will gauge success by early adoption rates and pricing elasticity.