A new market intelligence report says that the iPhone 18 Pro and Pro Max are selling well in China, making Apple the best-selling brand in the country during the launch week. Counterpoint Research has said there are three reasons for the popularity of Apple’s latest iPhone.
Rising costs have seen overall sales of new smartphones in China decline 17% year on year since July, according to Counterpoint Research’s China Weekly Smartphone Sell-Out Tracker. However, the firm reports that this trend was reversed by the launch of the iPhone 18 Pro. During the first three days of its sales, the iPhone 18 Pro series recorded 12% YoY growth compared with iPhone sales. The strong initial performance helped Apple move into the No. 1 spot in sales in Week 38, with a 33% share of China’s smartphone market.
Three reasons for success: First, the delayed launch of the base iPhone 18. Second, rising prices across all premium smartphones have led to consumers being willing to pay higher prices. Apple has absorbed some of the increased component costs, making the iPhone 18 Pro comparatively better value. Third is what Counterpoint describes as “aggressive channel support,” generally meaning heavy advertising and promotions by retailers and carriers.
Source: 9to5Mac · Summarized by HeadlinesBriefing