Instagram has launched the Instagram Effect Builder, a web-based tool that lets users create AI-generated imagery for Stories by simply describing what they want to see. This expands the Edits app ecosystem, which already includes free video editing tools for iPhone and Mac. The Mac version offers a larger workspace, precise controls, and customizable shortcuts, supporting multiple aspect ratios and exports for any platform.
Effect Builder requires no design or coding skills—just describe your vision, preview it on your photos, and publish. Any effect you create becomes publicly available on Instagram Stories, with a link back to your profile. Currently limited to adult users in the US, the tool aims to democratize creative expression across the platform.
Source: 9to5Mac · Summarized by HeadlinesBriefing