Adobe continues its aggressive AI integration across Creative Cloud. At the Max conference in Miami, Adobe unveiled an updated Firefly AI Assistant capable of multi-step tasks with a new planning mode allowing users to review and edit proposed workflows before approval. The assistant can select specific models or leave the decision to Adobe's software.
Users gain finer control over customization, including defining colors and brand guidelines for projects. Adobe also previewed always-on agents for recurring tasks, demonstrated organizing footage, applying LUTs, cleaning audio, and backing up files. Another agent was announced for the Premiere mobile app, designed for natural language editing, available in private preview.
Additionally, Adobe is testing MCP connections to give chatbots local access to Creative Cloud apps for layer editing. Despite concerns about bypassing human creatives, Adobe emphasizes its role in serving creatives, allowing users to hone their craft. Zorana Gee, senior director of agentic product, highlighted the professionalism and reliability of Adobe's ecosystem compared to free alternatives, noting the company's goal is to meet users wherever they are on the creative continuum.
Source: Engadget · Summarized by HeadlinesBriefing