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Meta Expands AI Age Estimation Globally For Instagram

9to5Mac •
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Meta is expanding AI-powered age estimation globally to automatically extend Instagram protections to more teenagers. The technology identifies users suspected of being teens, even with adult birthdays, and places them in age-appropriate accounts. Since introducing the tool, Meta reports placing more teens in suitable protections.

The system blocks users under 13 and limits accounts for 13-17 year olds. In the US, parents will receive notifications this month with links to educational content about the system. Meta also plans to roll these protections to Threads and Facebook.

The company notes past challenges, including a 12-year-old bypassing the system with a fake moustache, but states the technology is now more secure. Parents can expect in-feed videos and articles detailing the multi-layered age assurance approach. Meta emphasizes keeping children under 13 off platforms while providing appropriate teen experiences.

Source: 9to5Mac · Summarized by HeadlinesBriefing