Beats is teasing a new headphone line as the World Cup kicks off, and the company’s subtle product placement is drawing attention. Spanish forward Lamine Yamal was first spotted wearing an unreleased model, then photographed with two color‑variant pairs. Now South Korean midfielder Lee Kang‑in appears with the same headset, but his version mixes neon‑yellow ear cups with a white frame, hinting at interchangeable parts.

Both athletes were captured by media outlets covering the tournament, providing Beats with free exposure to a global audience. The mismatched color scheme contrasts with Yamal’s earlier photos, where ear cups and headband matched the rest of the unit. Observers speculate the upcoming model could let users swap headband and cup colors, a feature not seen in Beats’ current Solo 4 or Studio Pro lines.

Without an official launch date, Beats relies on these leak‑style sightings to stoke demand ahead of its next product cycle. If the customizable design proves true, it would position the new headphones between the affordable on‑ear Solo 4 and the premium over‑ear Studio Pro, offering a fresh personalization angle for consumers seeking style without sacrificing audio quality.