AT&T rolled out a new Unlimited Day Pass for iPad cellular today, letting users buy 24‑hour data bursts instead of a full‑time plan. The service costs $3 per day after a complimentary first pass and works on any eSIM‑capable iPad with cellular hardware. No existing AT&T contract is required.

The pass activates through the iPad Settings app, where users tap Cellular Data and add the Unlimited Day Pass. Activation begins shortly after purchase, providing unlimited data for the next 24 hours. This on‑demand model targets customers who only need occasional connectivity—such as when home Wi‑Fi fails, during travel, or for brief work sessions away from a router.

By pricing a full day of data at a low flat rate, AT&T aims to capture a segment of tablet owners who balk at monthly fees yet still want reliable cellular backup. The move reflects broader carrier trends toward flexible, usage‑based plans as competition intensifies over 5G and Wi‑Fi offloading. Consumers can now test the service without committing to a long‑term contract.

The service is available immediately through AT&T’s website and will appear on the billing statement as a daily charge. Early adopters can verify eligibility by checking the iPad’s model number for eSIM support. With the pass, Apple’s iPad lineup gains a practical alternative to traditional data plans, potentially boosting resale value for older devices.