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Apple's March Product Discontinuations: New Hardware and Strategic Retirements

9to5Mac •
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Apple introduced a wave of new hardware in March, including refreshed Macs, iPads, and the Apple Studio Display XDR, while simultaneously retiring several older products and entire product lines. The new lineup features the iPhone 17, M4 iPad Air and MacBook Air, M5 MacBook Pro and MacBook Pro 16-inch, MacBook Neo, and AirPods Max 2. Apple also launched new case collections and the Beats-Nike collaboration Powerbeats Pro headphones.

However, the company discontinued the iPhone 16, M3 iPad Air, M4 MacBook Air, M4 Pro MacBook Pro, M4 Max MacBook Pro, M4 Pro MacBook Pro 16-inch, M4 Max MacBook Pro 16-inch, Apple Studio Display (2022), and AirPods Max (USB-C). Crucially, Apple retired two major product lines: the Pro Display XDR monitor and the Mac Pro desktop computer. The Pro Display XDR, a 32-inch 6K monitor, was succeeded by the smaller 27-inch Studio Display XDR.

Similarly, the Mac Pro was officially retired, despite the Mac Studio offering superior M3 Ultra/M4 Max performance. This strategic shift highlights Apple's focus on newer platforms. Additionally, Apple stopped selling the highest RAM configuration (512GB) for the Mac Studio, likely due to global memory shortages impacting AI server production, marking a rare instance where Apple couldn't offer its top-tier configuration.

The A16 iPad remains unchanged, and speculation continues about when Apple will refresh the aging Apple TV 4K.