Apple is reportedly planning a special redesign for its 2027 iPhone Pro and Pro Max models rather than a stand‑alone anniversary handset. Analyst Jeff Pu, cited by 9to5Mac, says the 20th‑anniversary effort will shift to the flagship Pro line, introducing a quad‑curved display that appears bezel‑free. Rumors of a tiny camera cutout—or even a fully glass‑front device—have been circulating for months.

The shift follows a year of naming experiments: the iPhone Air replaced the Plus, and an iPhone Ultra is slated for this fall. Earlier Bloomberg reports from Mark Gurman hinted at a “bold new Pro model” using more glass, but recent analysis suggests the redesign will sit squarely within the existing Pro family. If Pu’s timeline holds, the second half of 2027 could see Apple pushing under‑display camera technology while keeping the Pro‑plus naming convention.

Consumers may see a sleeker silhouette that blurs the line between screen and chassis, potentially raising the price ceiling for premium iPhones. Industry watchers will gauge whether the design gamble translates into measurable sales uplift or simply serves as a showcase for Apple’s manufacturing chops. The upcoming Pro refresh promises to redefine the visual language of the iPhone for the next generation.