Apple TV+ has launched a new promotional website, ‘How Did We Lose This World?’, ahead of the July 2 premiere of *Silo* season three. The site functions like a virtual Mac desktop, allowing users to explore exclusive clips, cryptic images, and delve into the show's lore. It offers fans a deeper engagement with the dystopian narrative before the new season drops.

The website’s interactive nature aims to immerse viewers in the world of *Silo*. It contains teasers for the upcoming season, alongside visual Easter eggs and plot hints. This marketing push accompanies the series' return, which continues the story of a society living underground under mysterious circumstances after a cataclysmic event.

Season three expands the narrative by revealing an origin story set centuries prior. It follows Juliette Nichols as she returns with memory loss, while journalist Helen Drew and Congressman Daniel Keene uncover a conspiracy in the "Before Times." The show is based on Hugh Howey’s bestselling trilogy, adding depth to its science fiction premise.

Fans can access *Silo* on Apple TV+ for $12.99 per month or as part of an Apple One bundle. The strategy of creating dedicated, interactive websites for shows signals Apple TV+’s commitment to engaging its audience beyond simple trailers.