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Apple TV Acquires UK Hit Comedy Small Prophets

9to5Mac •
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Apple TV has acquired the breakout British comedy series Small Prophets for global streaming, marking an atypical move for the platform. Rather than commissioning the project upfront, Apple bought out the worldwide rights a few months after the show debuted in the UK to record ratings. Small Prophets was the biggest new scripted series launch for the BBC this year, and Apple will be hoping to replicate its success around the world.

Thanks to this deal, the series will now stream worldwide on Apple TV. Most markets, including the US, will get to watch it on October 7, and it will come to Apple TV in the UK next year. It is currently exclusive to BBC i Player in Britain.

With a sensibility very much in the vein of other light and airy Apple comedies, like the currently airing Ted Lasso, Small Prophets will fit in well as part of Apple’s catalog. In the show, a group of ordinary kids begin receiving glimpses of the future, and they must figure out whether fate can be changed.

This acquisition play represents the first time Apple has bought out an English-language title in this manner. It has done similar deals in the past for international content, like the French-Japanese drama Drops of God. It shows Apple’s continuing flexibility and willingness to strike deals, as it builds out an ever-growing content library for the service. Apple TV now features over 300 original TV shows and movies.