Apple CEO Tim Cook announced that Apple will be making a donation to support earthquake relief efforts in Japan following a magnitude 6.8 earthquake that struck the Kumamoto prefecture on Kyushu island. The earthquake, which occurred on Tuesday, resulted in collapsed buildings and at least 34 fatalities, with aftershocks continuing on Wednesday and Thursday. Cook expressed his empathy, stating, "Japan has a very special place in my heart. We're thinking of everyone as they continue to face the effects of the Kumamoto earthquake and aftershocks."

Apple has a history of supporting disaster relief, often donating to organizations like the Red Cross, though specific donation amounts are typically not disclosed. This follows a recent announcement that Apple was also donating to wildfire relief efforts in Europe. In 2016, Apple previously facilitated donations for Japan's earthquake relief through the iTunes Store.

Kyushu, the third-largest of Japan's main islands, is densely populated. Apple's commitment to supporting communities affected by natural disasters highlights its corporate social responsibility initiatives. The company's response to the Kumamoto earthquake demonstrates its ongoing dedication to providing aid during times of crisis.