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Apple says iPhone 17 demand exploded despite supply limits

9to5Mac •
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Apple’s supply woes contrast with a profit picture; gross margins hit 49.2% aided by services. While the company doesn’t break out handset unit counts, the Pro and Pro Max variants likely led the pack, buoyed by an orange finish and aluminum chassis. The base iPhone 17 now shares Pro‑level ProMotion and always‑on display tech, and the iPhone 17e launched in March recently.

Beyond phones, Apple’s Mac division posted strong numbers, a lift attributed to the popular MacBook Neo. Total revenue reached $111 billion and net profit hit $29.58 billion, both record highs for the March quarter. Cook’s comments underline how component scarcity can blunt headline figures even when demand outpaces supply, leaving investors to weigh demand strength against supply chain risk in the industry.

Apple’s latest quarterly filing shows iPhone revenue of $56.99 billion, just shy of analysts’ median forecast. CEO Tim Cook told Reuters the company would have sold more if not for a tight supply chain, describing iPhone 17 demand as “off the charts.” The bottleneck stems from limited advanced processor capacity at supplier TSMC, which is swamped by AI‑driven chip orders this quarter.