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Apple Music Eyes Free Tier After Android Beta Leak

9to5Mac •
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Apple Music may soon offer multiple subscription levels, a detail uncovered by 9to5Mac after Aaron Perris spotted hidden strings in the Android beta. One string warns “premium access required,” while another displays “Can’t skip any more tracks,” implying limits for non‑premium users. The find hints at a possible free tier that would break Apple’s long‑standing no‑free‑plan policy, and could attract price‑sensitive listeners.

Apple has traditionally priced its service at $10.99 per month, offering a full catalog without advertising. Competitors such as Spotify impose skip caps on free accounts, using unlimited skips as a paid‑plan lure. If Apple Music introduces a constrained free tier, it would align the service with industry norms while preserving its premium offering, and could boost subscriber growth in emerging markets.

Oliver Schusser, Apple Music head, recently dismissed the idea of a free tier in a Bloomberg interview, calling it “a terrible idea.” The beta strings suggest his stance may be shifting, and a rollout could arrive quickly. Consumers will likely weigh limited skips against a zero‑price entry, reshaping subscription choices on the platform, and may pressure rivals to adjust their own free offerings.