Apple is enticing potential subscribers with a generous offer. New users of Apple Music can now enjoy three free months of the streaming service. This promotion comes ahead of the Super Bowl, where Apple is the official halftime show sponsor. The offer is available for a limited time, running through February 24th, so interested users must sign up before then.

This extended trial is a clear move to attract users from competitors like Spotify. To be eligible, users must redeem the offer on an iPhone, iPad, Mac, Apple Vision Pro, or Android phone. After the trial, the Individual plan costs $10.99 per month, while the Family plan (up to six users) is $16.99 per month.

Apple Music has been steadily adding new features, including offline lyrics, playlist folders, and fullscreen animated art. These enhancements aim to provide a more compelling user experience and retain subscribers. This offer's timing suggests Apple's continued investment in the music streaming market, a space with fierce competition.

Ultimately, this deal gives potential subscribers ample time to explore Apple Music's features and decide if it meets their needs. With the Super Bowl spotlight and a competitive streaming market, expect more aggressive promotions from all players in the coming months as they try to win over new subscribers.