Apple Music is making a major push to attract new subscribers with a limited-time offer of three free months for new users, available until February 24. The promotion was prominently featured during the Super Bowl, targeting Spotify users and others considering a switch. Apple is betting that removing the friction of starting over will convince music fans to make the jump.

A key part of this strategy is Apple's new music transfer tool, which launched last fall. The tool allows users to automatically import their entire music library and playlists from services like Spotify with just a few taps. This addresses one of the biggest pain points in switching streaming services - the prospect of rebuilding your collection from scratch. The transfer process works on iPhone, iPad, Android devices, and through the web interface at music.apple.com.

Apple Music costs $10.99 per month for individuals, or it can be bundled with other Apple services through Apple One. With streaming services fiercely competing for subscribers, Apple's combination of a generous free trial and seamless library migration represents a significant effort to gain market share. The company clearly sees value in making the switching process as painless as possible for potential converts.

Quick Fact: Apple Music's 3-month free trial offer ends February 24, 2026.