According to Counterpoint Research data, Apple's iPhone market share in India reached a record 9% in 2025. This marks a substantial increase from 7% in 2024, representing the iPhone's strongest performance yet in the world's second-largest smartphone market. The growth is fueled by a strong product portfolio, rising demand, and expanded sales channels.

Apple's gains come as the overall Indian smartphone market plateaus, with shipments remaining flat, around 152-153 million units. The company has been investing heavily in India, increasing local manufacturing and expanding retail presence. Executives have consistently highlighted India's growing iPhone demand, emphasizing record revenue and user base expansion in recent financial calls.

Premium smartphones, those priced above ₹30,000 (around $327), experienced a 15% year-over-year growth, accounting for a record 23% of total shipments. While Apple is gaining ground, it still trails behind competitors like Vivo, Samsung, and Xiaomi in terms of overall unit shipments within the Indian market.

Looking ahead, Apple is poised to continue its expansion in India. The company's focus on local manufacturing and retail expansion will be key to sustaining its growth trajectory. The premium segment is also expected to remain strong, which should benefit Apple's high-end iPhone models.