Adobe rolled out a sweeping update to its AI‑driven Firefly suite, embedding agentic tools into multiple Creative Cloud apps. The launch adds a pre‑built Brand kit Skill that generates logos, palettes and platform‑specific promo videos from a single prompt, while allowing follow‑up queries for finer control. Firefly can also ask clarification questions to refine results, reducing trial‑and‑error.

Other ready‑made Skills include short product video reels, Quick Cut for auto‑assembling rough edits, and Storyboards that turn rough sequences into video drafts. Adobe also introduced Elements, letting users reuse characters, locations and objects for consistency, and Projects, a beta asset organizer that tracks generations and files. These tools launch today in beta, positioning Adobe over rivals.

A new sidebar appears in Premiere, Photoshop, Illustrator, InDesign and Frame.io, letting users send prompts that rename assets, fact‑check briefs, update brand guidelines or run pre‑print checks. Illustrator demonstrated generating 100 varied circles from one cue; Premiere synced footage for a multicam edit. Adobe now pushes its agents to ChatGPT, Claude, Copilot and soon Gemini, cementing AI as a core creative assistant.