Rotem Lurie, a 31-year-old former Microsoft product manager, is taking on cybersecurity giant CyberArk with her startup Venice, which just raised $20 million in Series A funding. The Israeli-American company claims it's already replacing legacy identity and access management vendors at Fortune 500 companies, consolidating what typically requires 10 different tools into a single platform.

Unlike competitors focused solely on cloud environments, Venice tackles both modern cloud infrastructure and legacy on-premises systems - a technically challenging approach that positions it for large enterprises still running hybrid IT environments. The company's platform manages privileged access for both humans and non-human entities like AI agents and chatbots, addressing the growing need for identity management in an increasingly automated digital workforce.

Venice promises to cut implementation time from the typical 6 months to 2 years down to just 1.5 weeks through AI-powered automation, while reducing overall costs by eliminating the professional services overhead that has become standard in enterprise security deployments. The company, which is nearly half women in a male-dominated sector, is split between R&D in Israel and go-to-market operations in North America.