Mazda executives hint at potential expansion beyond the MX-5 Miata, keeping hopes alive for a new sports car model. European product planning supervisor Moritz Oswald told _Auto Express_ the company is exploring options to add another performance vehicle, possibly alongside or above its iconic roadster, while acknowledging the business challenges involved.

The automaker faces tight margins in the affordable sports car segment, where most models operate. Deputy R&D chief Christian Schultze emphasized the difficulty of balancing enthusiast demands with profitability, noting that while a $100,000 sports car would be technically feasible, Mazda prioritizes accessibility for mainstream buyers.

Mazda’s 2023 Iconic SP concept – a rotary-hybrid sports car – remains under consideration but faces production hurdles. Company leaders stress that any new model must align with Mazda’s core identity of driver-focused engineering while meeting financial targets. The comments reflect an industry-wide tension between passion projects and commercial realities.