Mayor Craig Greenberg unveiled renderings for a massive 1,000-room convention hotel planned for downtown Louisville's former Humana Tower. The $600-700 million redevelopment aims to revitalize the city's convention business and attract larger events to venues across Louisville. Greenberg emphasized the project would create hundreds of local jobs and strengthen downtown.

Poe Companies, a Louisville-based developer, is leading the ambitious conversion project. The company plans to break ground in 2027, with the hotel expected to open within three to four years. This timeline follows Humana's February 2024 announcement that it would relocate employees to the renovated Waterside Building on North Brook Street and neighboring Clocktower building.

The project represents one of Louisville's most significant downtown redevelopment efforts in recent years. The convention hotel is designed to boost tourism and business travel while supporting the city's broader economic development goals. By transforming the iconic former Humana Tower into a world-class hospitality destination, Louisville aims to compete more effectively for major conventions and festivals that drive economic activity throughout the region.