Joe Rogan drew attention to an AI-altered image of Alex Pretti, a victim of a shooting by ICE agents, during a segment on MS NOW. The image was enhanced to make Pretti appear more attractive, which Rogan contrasted with his own experience of being altered by CNN during the COVID-19 pandemic. Rogan noted several changes, including a 'Chad jaw' and overall 'handsomer' appearance, suggesting the alterations were made to garner sympathy.

Rogan’s commentary highlights ongoing media ethics concerns about image manipulation, especially in sensitive stories. The incident underscores the power of visual media in shaping public perception and the responsibility of news outlets in presenting accurate and unbiased content. MS NOW later acknowledged the alteration, adding an editor’s note to clarify the issue.

This incident raises questions about the use of AI in journalism and the potential for unintentional bias. As AI tools become more prevalent, media organizations must navigate the fine line between enhancing viewer engagement and maintaining journalistic integrity. The backlash from Rogan’s comments could prompt further discussions and potential policy changes within news networks.