Hershey's SkinnyPop brand is voluntarily removing its new White Cheddar Popcorn from store shelves due to allergen labeling concerns. The product, which contains dairy, was recently launched but is being pulled because its packaging closely resembles the dairy-free version, potentially confusing consumers with milk allergies.

While the White Cheddar Popcorn has accurate ingredients and allergen warnings, the company cites an abundance of caution over the similar packaging between dairy and dairy-free varieties. This similarity could lead to accidental purchases by those with milk sensitivities. The recall affects only the White Cheddar flavor, not other SkinnyPop products.

Consumers without milk allergies can safely consume the popcorn they've already purchased. Those with dairy sensitivities who bought the product should avoid eating it. SkinnyPop has established a hotline at 1-833-876-7267 for customer questions about the voluntary removal. The move demonstrates Hershey's commitment to consumer safety despite the product's proper labeling.