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Costco Sells Soupergirl Soup Before Shark Tank Debut

Yahoo Finance •
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Soupergirl, the vegan soup company founded by Sara and Marilyn Polon, achieved a remarkable business milestone by securing Costco distribution in 2016, two years before their appearance on Shark Tank. The mother-daughter team had already built a solid foundation, operating their own shop in Takoma, DC, and launching a delivery service since founding the company in 2008.

Despite failing to secure investment from the Sharks in 2018, Soupergirl's Costco partnership proved to be a game-changer for the brand. The company has since expanded significantly, moving to a larger production facility in Maryland and shipping products nationwide. Their soups are now available in major grocery chains including Whole Foods, Kroger, and The Fresh Market, demonstrating how retail partnerships can drive growth independent of venture capital.

Beyond commercial success, Soupergirl has distinguished itself through activism and sustainability initiatives. The company achieved Plastic-Neutral certification, became the first packaged food product to earn Fair Food certification, and donates soup to communities in need. Their commitment to using rescued produce and creating 100% vegan products positions them at the intersection of business growth and social responsibility, proving that ethical practices can coexist with retail expansion.