Wendy’s has trimmed its quarterly cash dividend from 14 cents to 7 cents a share and withdrawn its earnings guidance as it pushes toward sales growth in the United States.

Chief Executive Bob Wright, who returned in May, said the chain is “clearly not performing at its potential,” citing weak traffic, a misaligned value proposition, and franchisee economics that fall short of expectations.

To reverse the trend, Wendy’s plans a menu rebuild to deliver stronger value, a marketing push, and investment in operations, digital capabilities, and its restaurants. These initiatives will be funded by the dividend reduction.

The move signals a renewed focus on long‑term profitability, even as the company navigates the competitive fast‑food landscape.