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Trump Media Plans Truth Social Spinoff

Wall Street Journal US Business •
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Trump Media & Technology Group is exploring a strategic move to separate Truth Social and other businesses into a new publicly traded entity. The company, founded by former President Donald Trump, announced it is in early discussions about creating a standalone company focused on its social media platform and other digital assets.

The potential spinoff comes as Trump Media seeks to capitalize on its social media presence following years of political influence and controversy. Truth Social, launched in 2022 as a conservative alternative to mainstream platforms, has been a cornerstone of Trump's post-presidency media strategy. The company's current structure combines the social platform with other media ventures under one corporate umbrella.

While details remain scarce, the move could provide investors with a more focused opportunity to invest in Trump's social media ambitions. A separate Truth Social entity might trade independently, potentially attracting investors interested specifically in the platform's growth trajectory. The discussions are preliminary, and no timeline or valuation has been disclosed for the potential new company.