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Rivian Sales Up With New R2 SUV Launch

Wall Street Journal US Business •
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Rivian reported a rare positive development in the U.S. EV market, narrowing losses and increasing sales and revenue in the second quarter. The startup automaker now anticipates selling more EVs this year than previously projected, signaling early success for its new R2 SUV.

Rivian delivered 12,194 EVs in the second quarter, an increase from 10,365 in the first. The highly anticipated R2 SUV, which debuted in June, is priced around $58,000, making it significantly more affordable than previous Rivian models.

With lower-priced variants of the R2 planned for release later this year and next, Rivian executives are optimistic that this more accessible electric SUV will propel the brand to mainstream adoption.