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Porsche plans workforce reductions amid profit squeeze

Wall Street Journal US Business •
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Porsche announced it is negotiating workforce reductions as part of a wider restructuring aimed at stabilising earnings. CEO Michael Leiters told shareholders the automaker has already begun shedding non‑core assets and will now discuss headcount adjustments with employee representatives. The talks are described as “in full swing,” though no numbers were disclosed. The proposal may affect up to several hundred roles across Europe.

Leiters linked the plan to three pressures: sluggish adoption of electric vehicles, a slowdown in China, and recent U.S. tariffs that have squeezed margins. By trimming costs and refocusing the product lineup, Porsche hopes to protect profit margins and fund its EV transition without sacrificing the brand’s performance pedigree. The move follows a series of asset sales announced earlier this year.

Investors will watch the outcome closely, as any sizable reduction could affect operating costs and earnings guidance for FY2025. While Porsche’s premium positioning shields it from some market volatility, the disclosed restructuring underscores the urgency of improving cash flow amid a tightening global auto market. The company expects the process to conclude within the next fiscal year. Final figures will be disclosed after bargaining concludes.