Porsche announced it will eliminate 500 jobs and shut its e‑bike motor unit, Porsche eBike Performance, as part of a broader pull‑back to its core sports‑car portfolio. The move ends development of high‑performance electric bike motors for third‑party brands, though the company will keep selling Porsche‑branded e‑bikes produced by Rotwild. CEO Michael Leiters framed the cuts as essential for a strategic realignment.

The shutdown follows a string of cost‑cutting steps after Porsche’s earnings slumped under higher U.S. tariffs and a costly shift toward electrification. Earlier this year Leiters trimmed electric‑vehicle programmes and doubled down on petrol and hybrid models. The e‑bike closure will affect 360 staff in Germany and Croatia, while a separate wind‑down of the Cellforce battery unit adds 50 more redundancies.

Overall job cuts now total roughly 1 % of Porsche’s workforce, on top of a 1,900‑person reduction announced last year. The automaker also sold its 45% stake in Bugatti Rimac, signaling a retreat from non‑core luxury assets. Volkswagen, Porsche’s parent, is weighing further group‑wide restructurings, including asset sales and possible external investors for its autonomous‑taxi and battery‑cell ventures.