Microsoft has formed a new Xbox division focused on film and television as part of its turnaround effort, according to the Wall Street Journal.
The new unit, dubbed XP, is designed to help the roster of Xbox video games grow their fan bases. Microsoft said the division will also work to connect those games with their audiences more deeply.
By extending Xbox franchises into film and TV, the company hopes to broaden the reach of its gaming properties beyond the console and PC audience. Such adaptations have become a common strategy across the entertainment industry, where successful games can generate new revenue and attract viewers who may not otherwise engage with the original titles.
The move comes as Microsoft works to revitalize its Xbox business. The company's gaming division has faced pressure to find new growth avenues, and the XP unit represents a clear attempt to turn its library of games into a broader entertainment brand.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing