The New York Mets have become the first Major League Baseball team to partner with a prediction market, signing a multi-year deal with the startup Novig. This collaboration signifies a significant step for the prediction-markets industry as it seeks to establish a presence in professional sports.

Under the agreement, Novig's branding will be integrated across various aspects of the Mets' presence. This includes in-ballpark signage at Citi Field, interactive fan contests, and appearances across the team's broadcasts and digital platforms. The partnership aims to introduce Mets fans to Novig's prediction market offerings through these activations.

This move by the Mets is seen as a pioneering effort within MLB, potentially opening doors for similar partnerships between sports leagues and prediction markets. The deal emphasizes the growing interest in engaging fans through innovative platforms and data-driven experiences. Novig's visibility will increase substantially through its association with the New York Mets, a prominent team in one of the major US markets. The financial terms of the agreement were not disclosed, but the multi-year nature suggests a significant commitment from both parties. The partnership is expected to commence with the upcoming 2024 MLB season.