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LinkedIn Battles AI-Generated Thought Leadership

Wall Street Journal US Business •
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LinkedIn, a premier professional network, is tackling the surge of AI‑generated content that threatens its reputation as a trusted source for career insights.

Patrick Coffee of the WSJ Leadership Institute reports that LinkedIn has introduced a “seems like AI slop” button, removed its “enhance your post” feature, and will nudge users when others flag their posts as AI‑like. These tools aim to curb the spread of generative text.

Dan Roth, LinkedIn’s editor‑in‑chief, points out common red flags: emoji‑laden engagement baitlock‑in, robotic phrasing (“not this, but that”), dramatic line‑break “broetry,” and overly polished summaries that merely echo the originaliloa.

Meanwhile, Cindy Rose attributes her company’s turnaround to WPP’s modest top‑line decline, highlighting how AI can accelerate corporate strategy while maintaining quality control.