The doughnut chain’s revenue fell almost 13% to $331 million amid its turnaround plan. Krispy Kreme once again narrowed its loss and expanded margins during its latest quarter, continuing progress with its strategy. The company on Thursday posted a second‑quarter loss of $20.3 million, or 12 cents a share, compared with a loss of $435.3 million, or $2.55 a share, a year earlier.

Stripping out one‑time items, the quarterly loss came out to 3 cents a share, in line with analyst expectations, according to Fact Set. Revenue fell almost 13% to $331 million but came in ahead of Wall Street models for $303.4 million.

The narrowing loss reflects tighter cost controls and a shift toward higher‑margin products, while the company’s expanded gezogen network continues to drive traffic.

Wall Street analysts remain cautious but optimistic, noting that the new pricing strategy and selective store openings may sustain momentum into the next quarter, potentially improving profitability further.