Jersey Mike's, the beloved sub sandwich chain, faces a strategic challenge in expanding its customer base. The company's current success relies on a devoted fan base of older, affluent diners who value its fresh-made-to-order sandwiches. To grow, Jersey Mike's needs a new strategy to attract Gen Z consumers without alienating its existing customers.

This represents finding the gap in a crowded quick-service sandwich category where competition is fierce. The challenge is balancing innovation with tradition to capture the attention of a younger demographic while maintaining the loyalty of its established clientele.