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Hollywood Box Office Surges Past Pre-Pandemic Highs

Wall Street Journal US Business •
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Hollywood is experiencing its strongest box office performance since before the pandemic, led by Disney's "Toy Story 5" which opened to $312 million globally and $160 million domestically. The animated sequel achieved the second-best Pixar debut ever and the largest U.S. opening since April 2025. Industry executives call it a watershed moment after five years of pandemic-related closures, labor strikes, and streaming competition.

The resurgence reflects shifting consumer behavior and renewed confidence in theatrical releases. "We went through five years of pain,” said Flix Brewhouse’s chief revenue officer. Event films like "Project Hail Mary" and "The Super Mario Galaxy Movie" have met high expectations, while low-budget horror films "Backrooms" and "Obsession" became unexpected hits, proving diverse genres can drive revenue.

This box office boom signals a potential reset for Hollywood’s theatrical model. With attendance climbing and global revenues rebounding, studios are investing heavily in tentpole franchises. The industry appears to have navigated post-pandemic turbulence, delivering tangible returns to exhibitors and content creators alike.