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Baiju Bhatt's Space Data Centers: From Robinhood to Cowboy Space

Wall Street Journal US Business •
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Baiju Bhatt built his fortune at Robinhood Markets, where his app design made the trading platform irresistible to novice investors. After co-founding the company following two failed startups and a cross-country journey with Vlad Tenev, he stepped down as co-CEO in 2020. Now a billionaire, Bhatt has shifted focus to his boldest venture yet.

Bhatt launched Cowboy Space Corp., formerly Aetherflux, to build solar-powered data centers in space. The company represents his latest attempt to merge form with function, a philosophy that drove his early success with the effortless Robinhood app design that helped propel it into the S&P 500.

A $31,000 used BMW from his twenties sparked Bhatt's love of cars and industrial design. 'Cars are like the archetype of human industrial design,' he told the Wall Street Journal. This passion for merging aesthetics with utility now fuels his space ambition, where he aims to revolutionize data infrastructure beyond Earth.

Bhatt's move from democratizing stock trading to democratizing space-based computing marks a dramatic pivot for the billionaire entrepreneur.