Good Good Golf and Callaway apologized after a co-branded driver commercial depicting a man shoving a woman to the ground went viral. The video, intended as a parody of the horror film "Obsession," drew sharp criticism on social media as "very scary" and endorsing violence against women. Good Good Golf founder and CEO Matt Kendrick acknowledged the mistake, stating the execution missed the mark and vowing improved internal systems.

Callaway CEO Chip Brewer confirmed the video was approved by his company prior to posting, calling the approval a mistake and announcing internal investigations. Pro Shop's Nicole Rae criticized the ad for making golf non-inclusive to women. Separately, Wendy's hired former McDonald's marketing executive Tariq Hassan as chief marketing and customer growth officer to lead a five-point strategy revitalizing the fast-food chain under CEO Bob Wright.