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Founders Want Finance Help, Not Board Members

Wall Street Journal US Business •
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Launched by brothers-in-law with an extensive Silicon Valley network, the firm has raised $300 million for fourth fund. Before there was Friends & Family Capital, there was a steady stream of entrepreneurs looking for advice from Colin Anderson and John Fogelsong. As Palantir Technologies’ chief financial officer between 2011 and 2017, Anderson helped expand the software company into a $20 billion business. Fogelsong—whose father Norm Fogelsong was a general partner at venture firm IVP—grew up in late 1990s Silicon Valley, thinking through business models at the dinner table.

The firm, Friends & Family Capital, focuses on providing financial guidance rather than board seats. Founders often seek help with financial strategy, not additional board members. This approach distinguishes the firm in the venture capital landscape.

With a strong network and a unique value proposition, the firm has successfully raised significant capital, indicating investor confidence in their model. The fourth fund's $300 million raise underscores the demand for their specialized support.