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Domino’s taps veteran Joe Jordan as CEO to revive sales

Wall Street Journal US Business •
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Domino’s announced that operations chief Joe Jordan will assume the chief executive role on Oct. 1, while current CEO Russell Weiner moves to executive chairman. The Michigan‑based chain, the world’s largest pizza brand, has seen sales lag the broader restaurant sector since 2017, excluding the pandemic‑driven surge in 2020. The board expects reversal. The move also addresses rising ingredient costs and a delivery‑centric strategy.

Jordan, 53, has served as Domino’s U.S. president and joined the firm in 2011 as vice president of innovation after a career at PepsiCo. He will lean on data‑driven menu tweaks that boosted digital sales, saying his priority will be operational consistency, noting that pricing battles have squeezed margins and that the pizza segment’s growth has trailed the overall food‑service industry for years.

Investors will watch same‑store sales and profit‑margin trends closely, as the transition tests whether tighter execution can lift top‑line growth without a major brand overhaul. Competitors are intensifying price competition, and Domino’s market share has shown signs of erosion. Analysts note that the shift could improve same‑store comps if cost discipline holds.