Spirits group Diageo said it is moving in the right direction in the challenged American market, where some of its biggest labels continue to sell poorly.
The Johnnie Walker maker acknowledged ongoing weakness for key brands in the U.S. booze market. Despite the difficult environment, Diageo signaled that its performance in the country is improving.
The company’s comments highlight a mixed picture for the spirits giant. While overall direction is described as positive, several major labels are still struggling with weak sales in America.
Diageo’s assessment reflects the broader pressures facing the U.S. alcohol sector, even as the firm works to turn around its top-performing products.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing